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Comeback KC’s Wear-a-Mask Instagram Campaign

May 14, 2020

U.S. Engineering

The C19KC Task Force, co-founded by U.S. Engineering Company Holdings CEO Tyler Nottberg, launched Comback KC as part of a public awareness campaign. The site’s goal is to work with regional organizations such as the KC ChamberKCADCCivic Council and MARC to inspire business leaders and healthcare officials to work together to do three things: 1) Increase testing capacity; 2) Expand access to PPE for under-served populations; and 3) Leverage a local company called TripleBlind, along with MIT and the Mayo Clinic, to bring the SafePaths app to citizens and healthcare officials to improve contact tracing efforts.

If you’re on Instagram and you love Kansas City, Comeback KC has launched the “Wear-a-Mask Instagram Campaign” to promote awareness of the organization and to encourage people to wear masks out in public. The Instagram filter will put a virtual mask on any human face detected on the screen.

On Friday, May 15, 2020, use the filter and post a selfie to show your support. Don’t forget to tag @Comeback_KC in your post!

To try the filter, visit this URL with your smartphone:

How It Works

The selfie camera has two options where you can tap the screen and cycle through face masks (and background images). Select one of the two buttons located above the filter tray. You can pick the KC logo and tap the screen (not the logo) to cycle through team colors. Select the heart and tap the screen to cycle through KC metro locations.

The rear camera allows you to show some hometown love by placing the Comeback KC icon into your own photos, neighborhood, or favorite KC hangouts. Like the selfie side, you can tap to change the theme – the “KC” option cycles through local teams and the “Comeback KC” option cycles through neighborhoods.

You can use this effect to post photos or videos to your Instagram stories, your Instagram feed, or both. And of course, you can save them and post them on other social media platforms.


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